HeyMom iOS app

Heymom is a AI powered monitoring cameras and alert system for babies and caregivers.

In the year 2020 when we started to work together with a founder, the product joined the New York accelerator Starta, raised first funds and didn't have any users at that moment. 

Right after joining accelerator, we had App and Hardware cameras which we needed to test and reassured with parents that HeyMom was the product they really needed. After series of calls with our mentors, we conducted the Beta launch strategy of Heymom on USA market.

• Limited resources - Our challenges were compounded by the absence of a comprehensive branding guideline, small team, and the non structured previous documentation and Figma files 
• Communication and Collaboration: Working along with the Founder and consultants from the Accelerator program we joined, we needed to maintain effective communication and collaboration as it was crucial for us to ensure a shared understanding of product strategy, design principles and customers.  

Analysed company size, type, marketing focus, product attributes, pricing packages, Funding, Key Competitor Differentiators, Competitive Priority, Social presence, User reviews, PR and distribution channels

• Packaging 
• Camera technology
• Software features

• Both parents work full-time . Sometimes it could be long hours.  
• Family has income above average.
• Use babysitting services on a regular basis. 
• Already tried baby monitors and know what could be improved.

• To spend less time watching baby monitor and be more focused on work.
• Feel confident and aware of how children are growing while parents are away.

• No time to watch online regularly after kids and nanny (while using baby monitor).
• Feel frustrated that current baby monitors do not alert parents when the situation is dangerous for the kid. 
• Feel no sense of control over the situation when a child with a caregiver. 

Alerts of any potentially unsafe conditions within a child’s environment  

Keeps track of your babysitter or nanny’s activities, letting you know if they are actively engaged with your child

Sends daily reports with data that reflects your

baby’s daily activities such as

naptime, playtime, etc.

• Short Term
  • Gather essential HeyMom product feedback from relevant target market (parents)
  • Assess a variety of important factors with the product
    • Look and feel
    • ease of set up / integration
    • App user experience
    • Product benefits 
    • Product features & relevancy to parent

• Long Term
  • Establish a long term relationship with a specific group of parents that fit HeyMom’s target audience
  • Be able to test and get feedback around the below with this group
    • App Feedback
    • Baby Monitor feedback
    • User experience feedback
    • Feature feedback (new feature feedback)
    • Marketing & Pricing feedback 

• We conducted quantitative+qualitative research within more than 30 facebook parental groups. We also partnered with parental apps as referrals to get first customers.
• After thorough qualification, we gathered 25 users for a beta program who tested the Heymom product for several weeks and stayed connected with us. 

• After gathering feedback, we started to implement it to the product roadmap. 
• We got first paying clients from beta users and partnerships channel.