Trustyfy - Bankless Secure Global Financial Management

According to Revolut's 2024 Annual Report, business customers now represent 15% of revenue despite constituting a smaller user percentage, indicating higher engagement and transaction values—validating our focus on SMB collaborative crypto management.

Wise's 2024 research revealing that US SMBs lost $800M to hidden international payment fees directly supports our design hypothesis that transparent, user-controlled crypto-banking solutions address a quantified market need.

Despite Revolut Business reaching £463M in revenue with 56% growth, only 15% market penetration in key markets indicates significant opportunity for Trustyfy's multi-user crypto wallet approach to capture underserved SMB segments.

Our research aligns with industry trends showing 59% of SMBs increase prices due to payment complexity, while 940M monthly transactions across digital banking platforms demonstrates user comfort with fintech solutions.

To address these challenges, extensive market research was conducted:

- Competitive analysis of 8 crypto-friendly banks and 6 traditional institutions 

- Regulatory requirement analysis across EU/UK financial services - Task analysis of current crypto-to-banking user workflows

Discoveries:

- 78% of users needed visual clarity on which balance (crypto/fiat) funded each transaction 

- Traditional banking UX patterns reduced user anxiety when handling crypto 

- Regulatory notifications required careful UX to avoid abandonment

• Tech-savvy and comfortable with digital tools.
• Prioritizes security and transparency in financial transactions.
• Seeks efficiency in managing corporate finances and team collaboration.
• Interested in innovative financial solutions to streamline cash flow and payments.

1. Enable seamless financial operations for global teams and clients.
2. Maintain full control and security of corporate funds.
3. Simplify cross-border payments with minimal fees and delays.
4. Provide team members with customizable access to funds (e.g., multi-signature wallets).

• High fees and delays in traditional banking systems for international transactions.
• Lack of control and transparency with corporate bank accounts.
• Complexity in managing access rights across team members and stakeholders.
• Difficulty in tracking and reconciling finances across multiple wallets and currencies.

1. Global Transfers: Fast, borderless transactions at a fraction of traditional banking costs.
2. Transparency & Security: Tools to track all transactions in real-time without compromising security.
3. Flexibility: Integration with existing wallets like Metamask and support for traditional currencies when needed.

• Flow: Users create an account or connect an existing decentralized wallet (e.g., MetaMask, TrustWallet). They are guided through wallet creation, adding funds, and setting up preferences.
• UX Features: Intuitive step-by-step instructions, clear security explanations, and optional ENS nickname setup for easy wallet identification.

• Flow: Users view their wallet balances, transfer funds, and manage multiple currencies and assets.
• UX Features: A real-time dashboard for balances, interactive charts for cash flow tracking, and options to categorize transactions for better financial management.

• Flow: Users initiate transfers or payments, choosing between cryptocurrencies and traditional currencies (e.g., USD, EUR).
• UX Features: Borderless instant transfers with dynamic fee estimates, QR code scanning for wallet addresses, and multi-signature verification for corporate accounts.

• Flow: Users create joint or corporate wallets, define roles (e.g., manager, viewer), and set multi-signature rules for transactions.
• UX Features: Role management tools, clear approval workflows for transfers, and a notification system for pending actions.

• Flow: Users apply for a debit card and link it to their wallet for everyday spending in traditional currencies.
• UX Features: A seamless application process, clear country-specific availability details, and real-time transaction tracking for linked cards.

• Flow: Users seamlessly switch between mobile, desktop, and tablet to manage their accounts.
• UX Features: Responsive design, synchronized data, and a consistent user interface across devices.

• Flow: Affiliates receive a unique referral link, promotional materials, and a dashboard to track performance metrics.
• UX Features: Real-time performance tracking, and efficient payout management.

With a current transaction volume exceeding €10 million after Beta release, the product has demonstrated strong early traction and a clear market need.

With strong product-market fit and a scalable model, Trustyfy has the potential to become the go-to solution for secure digital transactions worldwide.

• Expand integrations with key payment providers and marketplaces
• Optimize onboarding and self-service flows to drive conversion
• Deepen analytics and automation for trust scoring and fraud prevention

• Refine user onboarding to improve activation rates and reduce friction, especially for first-time users dealing with large transactions
• Improve dashboard usability with clearer tracking of milestones, escrow statuses, and communication
• Collaborate with product & engineering on a trust score visualization and notification system to surface key actions
• Contribute to a scalable design system to support upcoming partner integrations and white-label solutions
• Conduct user research & testing to validate flows and identify opportunities to reduce drop-offs at critical transaction stages