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Marketing website for TECHASK

UI/UX design for consultancy website, including UX writing, design system,  clear navigation and CTAs.

Type

Website in production 

Timeline

4 months, 2023

Tools

Figma, Notion, Google sheets

My role

Market research, UX flow, UX writing, UI components,  Design system, Project management

Team

Me as Product designer, marketing executive, graphic designer, developer


Success goals

  1. Build website to reflect company portfolio and values
  2. Build clear UX with CTAs
  3. Add client reviews cards as CTAs


Defining strategy

Context

Techask is product engineering team who create web apps and mobile apps from scratch. They also provide tech consulting and tech scaling for startups. 

Techask needed a  fresh rebranding as old website didn't represent their experience well.


What we had

We had old version of design which was not representative and not really clear to partners and clients. 



Challenges

  • We  understood that there were a lot of look-alike design for competitors agencies who could not stood out from the crowd. 
  • We wanted to came up with a unique design system so it could be reusable for different marketing tools and channels.
  • We did not see the whole UX structure for the start as the content was still in process.

We started our research from gathering competitors examples and Design-led companies


Analysed company size, type, marketing focus, pricing packages, Key Competitor Differentiators, Competitive Priority, Social presence, User reviews, PR and distribution channels.


In that way we had clear picture of trends, positioning, color schemes that seemed subjectively appealing.

Then we focused on details in:


  • Building design system
  • UX flow
  • Gathering content for the website (photos, icons, text)




Full design system here (click on image)

Building foundations

Molecules with anotations

organisms

Examples of templates from design system

Reflecting on the project outcome

What we did: 

We conducted quantitative research within more than 20 competitors websites. We also talked with consultancy partners after finishing design to see how they feel about new updated website.


As a result, we got: 


  • Complete design system with Atoms, Molecules, Organisms, Templates, and Designs.
  • We got 68 screens for web and mobile versions.
  • We headed over the design to the developer and website was completed successfully.
  • And partners found the design really clear and stylish.


Next case - cofi

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